Blazing a Trail from Columbia to National Spotlight: MiLaysia Fulwiley Becomes First NCAA Athlete Signed by Red Bull in 2025.

Blazing a Trail from Columbia to National Spotlight: MiLaysia Fulwiley Becomes First NCAA Athlete Signed by Red Bull in 2025.

In a historic move shaking up the landscape of college sports, MiLaysia Fulwiley, the dynamic guard from the University of South Carolina, has become the first NCAA athlete to sign an endorsement deal with Red Bull. This groundbreaking NIL (Name, Image, and Likeness) partnership cements her status as not only one of the most electrifying players in the country but also a cultural force redefining what it means to be a student-athlete in the modern era.

Fulwiley’s on-court magic—marked by her ankle-breaking handles, fearless finishes, and highlight-reel passes—has captivated fans since her freshman debut. But it’s her off-court charisma, authenticity, and deep-rooted connection to her hometown of Columbia, South Carolina, that have made her a standout in the crowded world of collegiate athletics.

Red Bull’s endorsement is more than a sponsorship; it’s a signal of a shifting era in college sports where personality, purpose, and playmaking all carry weight. The brand, known for backing elite, bold athletes across extreme and mainstream sports, found a perfect match in Fulwiley’s fearless style and sky-high ceiling.

With this deal, Fulwiley joins an exclusive roster of global Red Bull athletes and paves the way for future NCAA stars to think bigger about their brand and impact. As NIL opportunities evolve, Fulwiley’s groundbreaking partnership proves that marketability and athletic excellence can thrive side by side.

Her journey from Columbia hardwoods to national prominence is far from over. If anything, MiLaysia Fulwiley is just getting started—rewriting rules, breaking barriers, and bringing the full force of her talent to the forefront of college athletics. Red Bull didn’t just give her wings. She already had them.