UEFA has revealed the top ten clubs for making money from shirts and Merch Despite posting record revenues

UEFA has revealed the top ten clubs for making money from shirts and merch Despite posting record revenues

Manchester City have missed out on the top 10
Should Man United be forced to pay more than £60m for Dan Ashworth? They’re wrecking Newcastle’s business –

The latest UEFA financial report has revealed the top ten European clubs to be making money from jersey and merchandise sales – but the Premier League champions Manchester City are not among them.

Strong shirt sales can boost a club’s bottom line, which is vital for their financial security and future expenditure in the era of FFP, but some clubs benefit more than others.

Manchester City posted a Premier League record turnover of £712.8m in November 2023, the year when they also won the Treble, before adding the Club World Cup in December.

However, Pep Guardiola’s Citizens are absent from the top ten list of clubs who made the highest earnings from their merch sales, including those all-important shirts.

Spanish giants Barcelona topped the list, making €179m (£153m) from jersey and merchandise sales, €24m more than their LaLiga rivals Real Madrid.

Man City posted a record turnover – but were not among Europe’s top shirts and merch clubs
Man City posted a record turnover – but were not among Europe’s top shirts and merch clubs
Traditionally strong sellers, Barcelona were top of the list, ahead of LaLiga rivals Real Madrid
Traditionally strong sellers, Barcelona were top of the list, ahead of LaLiga rivals Real Madrid
Both the Spanish sides have been famously popular football shirts with fans, which has propelled them to the top of the list, whilst Bundesliga giants Bayern Munich were third on the list, making €147m.

Top 10 European clubs for revenue from jersey and merchandise sales
1. Barcelona – €179m

2. Real Madrid – €155m

3. Bayern Munich – €147m

4. Liverpool – €132m

5. Manchester United – €130m

6. PSG – €97m

7. Arsenal – €89m

8. Chelsea – €87m

9. Juventus – €74m

10. Tottenham – €74m

(Data from the UEFA Financial Report)

Five Premier League sides made the top ten, the highest being Liverpool, who made €132m from their merch, €2m more than their northern neighbours Manchester United.

PSG were sixth on the list, having sold €97m worth of shirts and other items during the period, ahead of London duo Arsenal on €89m and Chelsea on €87m.

Italian giants Juventus, and Premier League Tottenham, rounded out the top ten, making €74m each from their merchandise sales.

Manchester City just missed out on the top 10, making €73m from their merchandise and shirt sales, putting them ahead of teams like Borussia Dortmund, AC Milan and Ajax in UEFA’s ranking.

Traditionally well supported clubs Galatasaray, Leeds United, Celtic, Fenerbahce, Eintracht Frankfurt and Inter Milan round out the top 20.

Manchester City’s record income of £712.8m, announced in late 2023, was up from £613m the previous year.

It put them second globally for income, behind only Real Madrid.

The Citizens almost doubled their profit in the same period from £41.7m to £80.4m, despite a large increase in player wages signing stars like Erling Haaland to their ranks.

At the time, Man City chairman Khaldoon Al Mubarak said: ‘Success today simply means further investment for tomorrow. Our financial health and on field success mean everyone connected to Manchester City can look forward to the future with excitement.

‘Our collective achievements give me huge confidence that together we can accomplish even more in the years to come.’

Liverpool were the top Premier League side, ahead of Manchester United, Arsenal and Chelsea
Liverpool were the top Premier League side, ahead of Manchester United, Arsenal and Chelsea
Man City chairman Khaldoon Al Mubarak was proud after posting record revenues last year
Man City chairman Khaldoon Al Mubarak was proud after posting record revenues last year
Earlier this week, a UEFA report revealed Tottenham make the most money per match of any club in the Premier League.

Financial expert Kieran Maguire said Spurs make €5.6m (£4.8m) every matchday when taking into account gate revenue and money spent by fans at games, while also deducting how much it costs clubs to host matches.
His club are now believed to be panicking.
Jim-Ratcliffe-Old-Trafford
Sir Jim Ratcliffe is reportedly ready for Manchester United to make a bid for a defensive “monster” in the summer transfer window, with his current club said to be panicking about his exit.

Man Utd transfer news

For the first time in a while, it does feel as though there is genuine reason for positivity both on and off the pitch at Old Trafford, following years of frustration.

Sunday’s 2-1 win away to Luton Town was another step in the right direction in the Premier League, as Erik ten Hag’s side push for a Champions League place this season, while the situation surrounding Ratcliffe’s 25% acquisition of the club is going from strength to strength.

sir-jim-ratcliffe-manchester-united-takeover
His investment has now been approved, which is fantastic news, and the boyhood United fan is looking to make his presence felt immediately, aiming to bring in Newcastle United sporting director Dan Ashworth ahead of next season.

The 52-year-old has been put on gardening leave by the Magpies, and it is now a case of whether the Red Devils are willing to pay the £20m compensation fee to bring him in before 2026 or wait for two years.

Away from the Ashworth situation, United also continue to be linked with new signings, with Benfica’s highly-rated young midfielder Joao Neves considered a possible addition come the end of the current campaign. Bayern Munich teenager Mathys Tel has also been linked with a move but is weighing up his future.

Man Utd ready to make bid for Gleison Bremer
According to Gazzetta dello Sport [via Sport Witness], Manchester United are “willing” to table an offer for Juventus defender Gleison Bremer, with the report stating that “the sirens are coming” from Old Trafford.

Bremer-Juve-Spurs-Carter-Vickers-Premier-League-transfer-Postecoglou

He has been “identified” as a “fundamental reinforcement”, with the Red Devils “willing to put on the table an offer” that “cannot be refused”. Juve are already believed to eyeing replacements for the Brazilian, with alarm bells ringing in Turin over the likelihood of a United bid.

Total

Appearances

24

Starts

24

Clearances per game

4.0

Aerial duel wins per game

2.8

Tackles per game

1.6

Interceptions per game

1.3

Pass completion rate

86.9%

Bremer could be such an exciting signing at Old Trafford this summer, during a transfer window in which defensive reinforcements are essential. Raphael Varane arguably isn’t the force he used to be, not to mention picking up injuries too often, while Harry Maguire and Victor Lindelof also aren’t the answer alongside undoubted key man Lisandro Martinez.

Bremer could be seen as the Argentine’s natural long-term partner at the heart of the defence, having made an impressive average of four clearances per game in Serie A this season, across a total of 24 starts in the competition. Meanwhile, data analyst Ben Mattinson has hailed him as a “monster”, such is his dominance at centre-back.

Still only 26, the Juve ace shouldn’t drift past his peak for some time yet, and if United could acquire his signature, as well as strengthen in other important areas, things will look positive ahead of next season.