Arch Manning, the rising star quarterback for the Texas Longhorns, has recently expanded his NIL (Name, Image, and Likeness) portfolio by partnering with Uber to promote its self-driving taxi service, Waymo.

Arch Manning, the rising star quarterback for the Texas Longhorns, has recently expanded his NIL (Name, Image, and Likeness) portfolio by partnering with Uber to promote its self-driving taxi service, Waymo.

In a newly released commercial, Arch is featured alongside his father, Cooper Manning, and grandfather, Archie Manning, both of whom have deep roots in football.

 

The commercial showcases the trio engaging in lighthearted banter while experiencing a ride in a Waymo autonomous vehicle around Austin, Texas. The ad humorously addresses the generational differences in embracing new technology, with Archie Manning expressing skepticism about the driverless car, saying, “Uh, I don’t see a driver.” Cooper and Arch playfully tease him, highlighting the ease and reliability of the service.

 

This partnership underscores Arch Manning’s growing marketability and appeal to major brands. According to On3, his NIL valuation has soared to $6.5 million, making him one of the highest-earning college athletes in terms of endorsements. This collaboration with Uber follows his recent seven-figure deal with Red Bull, further solidifying his status in the NIL landscape.

 

Arch’s strategic approach to NIL deals reflects his family’s careful consideration of partnerships, ensuring alignment with his personal brand and values. As he steps into the role of starting quarterback for the Longhorns in the upcoming season, his on-field performance is expected to elevate his prominence, potentially leading to more lucrative endorsements.

 

The commercial not only highlights the Manning family’s charm and wit but also positions Arch as a relatable and forward-thinking athlete. His involvement in promoting innovative technologies like autonomous vehicles resonates with a younger, tech-savvy audience, enhancing his appeal to diverse demographics.

 

As the 2025 college football season approaches, all eyes will be on Arch Manning, both for his athletic prowess and his growing influence off the field. His ability to balance high-profile endorsements with athletic commitments will serve as a model for future collegiate athletes navigating the evolving NIL landscape.