Breaking news Steve Sarkisian’s Texas Receives $332M News Despite Nearly Doubling Head Coach’s Salary The University of Texas has reported a record-breaking $332 million in athletic revenue for the 2024 fiscal year, becoming the first Division I public school to surpass $300 million in both revenue and expenses.

Breaking news Steve Sarkisian’s Texas Receives $332M News Despite Nearly Doubling Head Coach’s Salary The University of Texas has reported a record-breaking $332 million in athletic revenue for the 2024 fiscal year, becoming the first Division I public school to surpass $300 million in both revenue and expenses.Read full news below.

This milestone comes as head football coach Steve Sarkisian secures a lucrative contract extension, nearly doubling his salary. Sarkisian, who led the Longhorns to back-to-back College Football Playoff appearances, signed a seven-year deal worth $10.6 million annually. The university’s soaring financial success reflects its football program’s resurgence, strategic investments, and increasing national prominence as Texas prepares for its transition to the Southeastern Conference (SEC) and …..

In a monumental development for the University of Texas, the school has reported an all-time high in athletic revenue for the 2024 fiscal year, surpassing the $332 million mark. This achievement makes Texas the first Division I public university to exceed $300 million in both athletic revenue and expenditures, setting a new standard in collegiate sports financials. This major milestone follows the impressive performance of the Texas Longhorns football program, which has become a powerhouse in recent years, largely thanks to the leadership of head coach Steve Sarkisian.

 

The Longhorns football program, under Sarkisian’s guidance, has experienced a dramatic resurgence, highlighted by consecutive appearances in the College Football Playoff (CFP). The team’s on-field success has not only revitalized the fan base but also propelled the university’s financial standing to unprecedented heights. Texas is preparing for its transition to the Southeastern Conference (SEC), and as a result, the athletic department’s revenues have seen exponential growth. This influx of revenue has played a critical role in securing one of the most substantial contract extensions in college football history for Sarkisian.

 

The new deal for Sarkisian, a seven-year contract worth a staggering $10.6 million annually, nearly doubles his previous salary, solidifying his status as one of the highest-paid coaches in the nation. This lucrative extension is a testament to the university’s belief in his leadership and vision for the football program’s future. Sarkisian’s efforts have been pivotal in turning Texas into a national contender, and the Longhorns’ sustained success is reflected not only in their performance on the field but in the financial returns the athletic department continues to generate.

 

Sarkisian’s impressive coaching résumé, which includes a wealth of experience and success at multiple prestigious programs, has certainly contributed to Texas’s remarkable financial growth. Under his leadership, the Longhorns have evolved into one of the premier teams in college football, boasting top-tier recruits, consistent high-level play, and a growing fanbase both locally and nationally. The success of Sarkisian’s program is evident as the Longhorns have become regular contenders in major bowl games and are consistently ranked among the top teams in the nation.

 

The revenue surge has also been fueled by strategic investments in the athletic department. Texas has made substantial upgrades to its facilities, including the iconic Darrell K Royal–Texas Memorial Stadium, and has significantly expanded its sports marketing and media operations. These investments have paid off, contributing to an increased brand presence and more lucrative sponsorship and media deals. As the university prepares to join the SEC, it stands poised to benefit even further from the revenue-sharing model of one of the wealthiest conferences in college sports.

 

Texas’s record-breaking athletic revenue also highlights the growing commercial nature of college sports, where the business side of athletics is becoming increasingly intertwined with the performance of the programs themselves. The shift toward greater financial investment in football programs has led to higher expectations, not only for athletic performance but also for maximizing revenue streams. For Texas, this model has worked to perfection, as the football program’s success has translated directly into a higher level of financial prosperity for the university’s entire athletic department.

While the doubling of Sarkisian’s salary has generated some discussion, particularly regarding the ever-increasing salaries of college football coaches, it is clear that the investment in his leadership is paying off. The massive extension reflects the belief that Sarkisian is the right coach to lead Texas into the future, especially as the school prepares for its high-profile move to the SEC, a conference known for its competitive football programs and substantial media revenue.

 

In addition to the on-field success and financial windfall, Texas’s record-breaking revenue is indicative of the growing influence of college football as a major driver of economic activity within universities. With continued success, both on the field and in the business of college athletics, Texas appears poised to maintain its dominant position in the world of collegiate sports for years to come.