In a groundbreaking move for women’s sports, the South Carolina Gamecocks women’s basketball team has made history by securing a landmark partnership with PlayStation.

In a groundbreaking move for women’s sports, the South Carolina Gamecocks women’s basketball team has made history by securing a landmark partnership with PlayStation.

This momentous collaboration not only elevates the visibility of women’s athletics but also sets a new precedent for collegiate sports branding. As part of the agreement, the Gamecocks will be prominently featured on the cover of the highly anticipated 2026 Basketball video game — marking the first time an SEC team, and more notably a women’s team, will grace the front of a major sports gaming franchise.

 

This milestone reflects the growing recognition and influence of women’s basketball, and no program is more deserving than the South Carolina Gamecocks. Under the leadership of head coach Dawn Staley, the team has consistently dominated the national stage, earning championships, producing elite talent, and redefining excellence in college basketball. Their inclusion on the cover symbolizes a cultural shift — a celebration of their success, their brand, and the powerful fanbase that follows them.

 

The partnership with PlayStation goes beyond branding. It includes immersive experiences for fans, exclusive digital content, and enhanced in-game features that bring the intensity and brilliance of the Gamecocks’ playstyle to life. It’s a move that acknowledges not just the team’s on-court achievements but their broader impact on the game and society.

 

This announcement is more than a marketing deal — it’s a statement. It solidifies South Carolina as the gold standard in SEC basketball and raises the bar for what’s possible in women’s sports. As the lines between collegiate and professional branding continue to blur, the Gamecocks are once again leading the way, proving that greatness demands recognition — and now, a coveted spot on a PlayStation cover.