FLYING HIGH: Emirates Airlines has taken the football world by surprise after announcing an unprecedented personal sponsorship deal with Manchester United defender Lisandro Martínez.
The Argentine star has become the face of Emirates’ new “Accelerating Dreams” campaign, aimed at showcasing global talent and supporting athletes in their personal and professional journeys. As part of this groundbreaking agreement, Martínez will enjoy free first-class travel on all Emirates flights serving international tournaments, a privilege that highlights the airline’s commitment to backing world-class players. In addition, the deal includes a remarkable $2 million annual sponsorship package dedicated to supporting his career development, charitable initiatives, and personal projects.
The announcement sparked an immediate wave of attention, not only because of the scale of the sponsorship but also due to its uniqueness. Unlike traditional team-based deals, this personal arrangement demonstrates Emirates’ recognition of Martínez’s individual impact, both on and off the pitch. Known as the “Butcher of Manchester” for his fierce defending, Martínez has earned the admiration of fans worldwide for his resilience, leadership, and relentless spirit.
In response to the news, Martínez delivered an emotional message that left many fans teary-eyed. He expressed his gratitude to Emirates for believing in his story, recalling his humble beginnings in Argentina and the sacrifices his family made to help him reach the highest level. “This is more than a sponsorship—it is a symbol of hope for every young kid in Argentina dreaming of achieving the impossible,” Martínez said.
Emirates’ chairman also spoke warmly, praising Martínez’s passion, determination, and ability to inspire millions through football. By connecting their brand with Martínez’s story, Emirates has not only elevated its global sporting presence but also reinforced its mission to empower dreams across continents. This historic partnership is being hailed as a perfect blend of ambition, inspiration, and innovation.
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