Roy Keane Names Diego Simeone as His Ideal Manchester United Coach: “I Love His Character”
Roy Keane has never been one to mince words, and when it comes to Manchester United — the club where he captained one of the most dominant sides in football history — his opinions always carry weight. In a recent interview, the Irishman revealed that Atletico Madrid boss Diego Simeone is the coach he would most like to see in the Old Trafford dugout, citing his “character, passion, and ruthlessness” as the exact ingredients Manchester United have been missing for years.
For Keane, a man whose footballing philosophy revolves around hard work, discipline, and an unwavering will to win, Simeone represents the embodiment of everything he believes in. The Argentine’s fiery touchline demeanor, iron-fisted control over his dressing room, and relentless standards of commitment have turned Atletico Madrid into one of Europe’s most feared teams over the past decade. And Keane sees in him the kind of leader who could finally restore United’s old identity.
Keane’s Praise for Simeone’s Spirit and Edge
Speaking on Sky Sports, Keane said:
> “If I had to pick a manager to come to Manchester United tomorrow, it would be Diego Simeone. I love his character. He’s got that presence, that bite, that steel — the kind of thing this club used to have when we were winning things. United don’t need another nice guy. They need a fighter, and Simeone is exactly that.”
Those words echo the sentiment of countless frustrated United fans who have watched their team drift further from its glory days. Since Sir Alex Ferguson’s retirement in 2013, United have cycled through several managers — from David Moyes and Louis van Gaal to José Mourinho, Ole Gunnar Solskjær, Erik ten Hag, and now Ruben Amorim — yet none have managed to recreate the club’s ruthless winning mentality.
Keane believes that mentality is something Simeone could instantly impose. Known as El Cholo, Simeone transformed Atletico from perennial underdogs into a European powerhouse built on resilience and collective unity. Under his watch, the club has won two La Liga titles, two Europa Leagues, a Copa del Rey, and has reached two Champions League finals, despite competing against financial giants like Real Madrid and Barcelona.
A Mirror of Keane’s Own Footballing Ideals
It’s easy to see why Keane feels such a kinship with Simeone. As a player, Keane was the ultimate warrior — fierce, uncompromising, and unrelenting in his demand for excellence from teammates. Simeone, who played a similarly combative role during his own playing days in Spain and Italy, brings that same aggression and determination into management.
Both men share a belief that football is as much about mentality and character as it is about tactics. Simeone’s teams are not always the most fluid or attack-minded, but they are meticulously organized, physically dominant, and psychologically fearless. Every player under his command knows their job and fights for the badge until the final whistle.
That’s the exact type of environment Keane insists Manchester United have lacked for years.
> “I look at United now and sometimes I don’t see enough personality out there,” Keane said. “Too many players are going through the motions, smiling after defeats, swapping shirts. When I played, losing hurt. Simeone would make losing hurt again — and that’s what the dressing room needs.”
Discipline and Mentality Above All Else
One of Simeone’s greatest achievements at Atletico Madrid has been instilling a team-first mentality. Even world-class talents like Antoine Griezmann, João Félix (during his stay), and Jan Oblak have operated within a strict tactical system that prioritizes collective effort over individual flair. Simeone has managed to convince stars to defend, press, and sacrifice personal glory for the team’s success — something Keane argues Manchester United’s current players struggle to do.
Keane has often lamented what he perceives as a lack of accountability at Old Trafford. He has criticized players for inconsistency, managers for being too soft, and the club’s hierarchy for losing sight of footballing values. For him, Simeone’s arrival would represent a total culture shift — a necessary jolt to reawaken the standards that defined Manchester United’s most successful eras.
> “You can talk all day about tactics and systems,” Keane explained. “But the real question is: do these players have the fight? Simeone would find out very quickly who’s got it and who hasn’t. And if you don’t have it, you’re gone. That’s what I like about him — there’s no nonsense.”
The United Job: A Perfect Challenge for Simeone?
While Simeone has repeatedly expressed loyalty to Atletico Madrid, speculation about his future surfaces almost every season. He has been in charge since 2011, making him the longest-serving manager in Europe’s top five leagues. But after over a decade in Madrid, some observers believe he might one day seek a new challenge — and few challenges are as grand or as complex as Manchester United.
Simeone has often been linked with Premier League clubs, but the language barrier and his deep ties to Atletico have so far kept him in Spain. However, Keane insists that if United were ever serious about hiring a manager to rebuild the club’s identity, they should make Simeone their top target.
> “He’d bring fear back to that dressing room — the good kind of fear,” Keane said with a grin. “The kind that makes you perform, makes you proud to wear the shirt. He’d turn them into a team opponents hate playing against. And that’s what Manchester United used to be.”
Shared Traits: Passion, Control, and Ruthlessness
Both Keane and Simeone are notorious for their intensity. They demand full commitment from everyone around them, and they never settle for mediocrity. Their leadership style might seem harsh in today’s era of player empowerment, but it has proven effective in building resilient teams.
Simeone’s iconic black suit, dark stare, and constant gesturing from the sidelines have become symbolic of his personality — a coach who lives every second of the game. His players, too, mirror his character: disciplined, tough, and emotionally charged.
In many ways, that is the kind of presence Manchester United’s dressing room has lacked since Keane himself left in 2005. The Irishman sees Simeone as a modern-day embodiment of what United need — a leader who can both terrify and inspire his players into reaching their potential.
Would Simeone Fit the Premier League?
Critics might argue that Simeone’s defensive style doesn’t align with Manchester United’s attacking tradition. But Keane disagrees. He argues that winning must come before style, and that the foundation of a great team is solidity, not spectacle.
> “People talk about the United way,” Keane said. “Well, the United way was about winning first. When you’re dominating games and confident, the football looks good. But it starts with discipline, clean sheets, and players willing to fight. Simeone would build that from day one.”
Conclusion: Keane’s Call for a New Era of Steel
Roy Keane’s endorsement of Diego Simeone as his dream Manchester United coach is more than a passing compliment — it’s a reflection of what he believes the club has lost. In Simeone, Keane sees a man who could restore fear, respect, and pride to a dressing room that has been far too comfortable for far too long.
Their shared DNA — passion, toughness, and a refusal to accept second best — would make Simeone’s hypothetical arrival at Old Trafford one of the most fascinating managerial appointments in modern football. Whether it ever happens remains uncertain, but one thing is clear: for Keane, Simeone embodies the spirit Manchester United once stood for — a spirit of fight, unity, and absolute commitment to winning.
“I love his character,” Keane concluded. “He reminds me of what football used tobe — what Manchester United used to be. Ruthless. Relentless. Real.”










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