🚨 Juventus are preparing for a decisive few months regarding the future of Serbian striker Dušan Vlahović, with reports in Italy suggesting the club would prefer to cash in on him in the January transfer window rather than risk losing him for free in the summer.
The 25-year-old forward, who has been linked heavily with both Manchester United and Chelsea, is approaching the final stages of his contract in Turin, and renewal talks have stalled.
Juventus, facing financial pressures and determined not to repeat past mistakes of letting key assets walk away without compensation, see January as the ideal opportunity to secure a significant transfer fee. The Turin giants are also keen to reinvest funds into their squad as they undergo a reshaping process under their current project. Vlahović, who joined from Fiorentina in 2022 in a high-profile deal, has had a mixed spell with the Bianconeri, showing flashes of his lethal finishing but also struggling with consistency due to injuries and tactical adjustments.
For Manchester United, the striker’s availability could be tempting. While the club has invested in Rasmus Højlund, they are still considering ways to strengthen their attacking line with another reliable goalscorer. Chelsea, meanwhile, have long admired Vlahović and continue to search for a prolific No.9 to lead Mauricio Pochettino’s project, making them serious contenders if the striker becomes available at the right price.
The January window could therefore see a bidding war, with Juventus likely to set a valuation north of €60 million. The player himself will have a big say, as he weighs up the opportunity to move to the Premier League and test himself in English football. With both United and Chelsea needing firepower, Vlahović’s situation promises to be one of the headline stories of the upcoming window.
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